Plan and optimize marketing spend to create higher ROI from marketing plans.

Define and track campaigns and budgets with instant visibility into predicted revenue generation based on historical marketing performance metrics, such as funnel conversion rates, deal size, and resources.

Forward-looking views of resources are built in. Plan for resource gaps and adjust your marketing plan to make the most of your resources.

Information

Business function

Marketing

Industry

All Industries

Size

124 MB

Stats

Modules

114

Roles

3

Formulas

395

Reports

22

Complexity

Advanced

Why Anaplan for Marketing Resource Management?

Gain control of your budget process by enabling top-down planning, and track bottom-up spend and forecast to understand your budget position in real time and easily reconcile with Finance.

Utilizing Anaplan’s marketing planning software, you can optimize the plan across key drivers to ensure maximum impact for your spend.

Build your marketing plans with focus on revenue generation by embedding historical sales data to see immediate revenue forecasts, ensuring delivery of fast and accurate revenue expectations to align to corporate objectives.

Embedded transfer and approval processes make it simple to deploy your budget and resources to higher-yield activities while ensuring key strategic goals are achieved.